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What is Pay Per Click? Pay Per Click, or PPC, is an advertising medium used as a marketing tool, where adverts are placed throughout search engines.  Businesses bid on keywords they wish to represent their product or service, of which you pay a small fee to the search engine when a user clicks on your advert.

PPC is a cost effective form of advertising, as you only pay when a user clicks on your advert. However your advert can be seen by users every time the keyword or keyphrase is searched for.  Although Google remains to be the market leader with a worldwide market share of 85%, it is essential you consider other search engines in the UK such as Bing and Yahoo, to get the best return on your investment.

PPC campaigns have 3 basic fundamentals

• The keyword or keyphrase chosen to represent your advert
• The landing page of your chosen product for promotion
• The advert text and / or image

We have extensive experience in running PPC campaigns and can work with you to meet your goals and aspirations.  Here are just a few things we can do for you;

• Keyword Research
• Competition analysis
• Continued optimisation

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